FUTURECLO x Omar Hassan
21.09.2022 - 30.09.2022
The result of the collaboration between FUTURECLO and Omar Hassan is a 100% cotton, genderless, one-size-fits-all, numbered sweater with a certificate of authenticity. It is a wearable work of art designed according to Omar's clothing size. Buyers who purchase the sweater can either collect or wear the garment. Each piece of clothing will have a digital twin accessible through a QR code label on the sweater. The digital twin will be certified on the blockchain to give complete transparency to the supply chain and digitally represent the work's authenticity.
FUTURECLO, Phygital Fashion House, is dedicated to creating and developing innovative and eco-sustainable projects through cutting-edge digital technology. As a result, FUTURECLO has become the strategic partner for brands in the fashion industry that want to unlock their potential through business growth through digital transformation and in a sustainable way.
Omar Hassan (Milan, 1987), is a research artist who graduated from the Brera Milan Academy of Fine Arts in the Painting course taught by Alberto Garutti, a great exponent of Italian contemporary art.
