Napapijri
NAPAPIJRI — SS20 Campaign "Choose Future"
Art Direction - Photography & Video
The SS20 campaign "Choose Future" showcases two films based on monologues meant to inspire and motivate today's generation to pursue a better future. The campaign includes print images.
The location we selected for the Wonder collection video is a dry lake bed in the Mojave Desert, a vast and uninhabited landscape. The camera follows the models while interacting with the surrealistic setup made of coloured doors representing life-changing choices.
TEAM CREDITS
CREATIVE DIRECTION: Giorgio Bartoli
DIRECTOR: Ivan Olita
PHOTOGRAPHY: Emma Montalvan
STYLING: Francesco Casarotto
MUSIC: Zak Engal
ART DIRECTION: Elisabetta Giovi
DOP: Mika Alktsan
PRODUCER: LEAH Cosgriff, Rebecca Niles
PRODUCTION: Bravo
NAPAPIJRI — Milan Green Week
Art Direction
On the occasion of Milan Green Week, Golab agency designed and produced an exclusive event at Terrazza Martini to launch Napapijri latest innovative Futurewear collection.
In collaboration with three visual artists, three “Futurewear Walls” installations have been created using Airlite, a special paint capable of absorbing pollutants from the air.
TEAM CREDITS
CREATIVE DIRECTION: Giorgio Bartoli
STRATEGY DIRECTOR: Matteo Martignoni
ART DIRECTOR: Elisabetta Giovi
PROJECT MANAGER: Valeria Calzolari
SOCIAL MEDIA / WALLS COORDINATOR: IDLAB
ARTISTS: Camilla Falsini, Giorgio Bartocci, Moneyless
DJs: Samuel, Lele Sacchi
NAPAPIJRI — Skidoo Infinity
Art Direction - Video
Napapijri is an Italian brand which thrived on innovation, sustainability and design, always pursuing the unexpected journey into nature and creativity. As part of Napapijri’s move towards circularity as the leading force behind its sustainable programs, we help to present the “Skidoo Infinity” jacket by creating a concept animation video, to well express its important message of “100% recyclable, 100% circular”.
The Skidoo Infinity jacket entirely built using only one material obtained by recycled fibers, ECONYL ® Nylon 6. Thanks to their designed take-back program, the jacket will be possible to return at the end of its life-cycle, and be able to transform it into another garment. Over and over again.
TEAM CREDITS
CREATIVE DIRECTION: Giorgio Bartoli
ART DIRECTION: Iva Kissiova
VIDEO MAKER: Lorenzo Babal
NAPAPIJRI — Futurewear Campaign
Art Direction — Photography & Video
Design. Sustainability. Innovation. These are the three pillars that carry Napapijri’s commitment to create a better future.
Futurewear campaign unites the highest expressions of this commitment in theshape of garments that combine technological advancement and beautiful designs. The campaign is declined both in print images and three videos.
TEAM CREDITS
CREATIVE DIRECTION: Giorgio Bartoli
ART DIRECTOR: Elisabetta Giovi
PHOTOGRAPHER: CedPakusevskij
CREATIVE PRODUCTION: Fullscream studio
DIRECTOR: CedPakusevskij
DOP: Andrea Dutto
PRODUCER: Leah Cosgriff
MUSIC: CedPakusevskij
NAPAPIJRI — Ze-Knit Event
Art Direction - Event
In April 2018, Napapijri firstly presented during the Salone del Mobile in Milan at the #Futurehood installation. The brand launched the new “ZeKnit” collection, a cutting-edge capsule of digitally knitted urban wear.
Exploring the space and its different elements gave an understanding of “Futurehood" as a concept. On the ground floor, guests were welcomed into the intelligence area, where architects, designers, artists and thinkers shared their stance on the future of the urban environment. The focal point was the Murmur Wall and its interactive digital whispers created in collaboration with Future Cities Lab.
TEAM CREDITS
CREATIVE DIRECTION: Giorgio Bartoli
ART DIRECTOR: Elisabetta Giovi
VIDEO DIRECTOR: Ced Pakusevskij
INSTALLATION: Future Cities Lab
PRODUCER: Brice Bonjour
LAB & LIVE ROOM CURATOR: Stefano Mirti We
SOCIAL MANAGER: Aurora Rapalino
NAPAPIJRI — Superlight Event
Art Direction - Event
Just in time for Carte Blanche in the Palais De Tokyo, Napapijri launched its Skidoo Super Light collection with a fresh entrance on Paris stage – together worked with the contemporary Argentinian artist Tomás Saraceno. His art always seeks to explore new, sustainable ways of inhabiting and sensing the environment, which works well together with Skidoo’s representing concept “No fur. No down. Just warmth.”
Offering a performative and ludic entertainment during the event opening day, a mix of French and International DJs selection were perfectly integrated in the place of culture and experimentation, as a result the event worked across multiple platforms that include large-scale installations, fashion presentation and live music performance.
Influential, innovative and progressive, our production is reinventing a wholly eclectic and contemporary approach to fashion. Acting as a sustainable brand approach that a business can achieve financial success while delivering positive social and culturally environmental outcomes.
