VISIONNAIRE - Visionnaire NFT Apollo Belvedere Collection
Art direction, Production, Website Development, Social Media Strategy, Art Liaison
Visionnaire-NFT, launched during the 26° edition of Miart, expresses the brand’s ongoing relationship and dialogue with the Avant-garde. In partnership with internationally renowned artists, the project investigates the innovative design methods granted by Non-Fungible Tokens in the luxury interior design market.
Drop 01. An NFT collection of 3 video NFT “teasers” dropped on Foundation. Designed and created with globally renowned Visual Artist Jonathan Monaghan, an American artist who works on the relationship between physical sculpture and 3D animation to create objects and narratives outside the conventional language of contemporaneity.
Drop 02. A Carrara marble sculpture accompanied by a unique 1/1 NFT video animation. The life-size bust, carved in Carrara marble, was inspired by the capitonné leather typical of the furniture world and decodes antiquity by bringing back to the contemporary the careful study of the contrasts that made the work famous: softness and hardness, virtual and physical, past and future. Combined with the marble statue, Monaghan created a surreal 3D animated video where an alien-like spacecraft reveals the sculpture in a Baroque environment. “The bust is confronted by a fiery red panther, a symbol associated with the ancient Greek god Dionysus and notions of chaos. The Olympian deity Apollo, a symbol of aesthetic perfection, appears to vanquish the beast and restore order to this dream-like world”.