Samsung

SAMSUNG — Smart Adventure

Creative Direction, Art Direction, Production

In October 2022, Golab partnered with Samsung to launch The Samsung Metaverse at Milano Games Week. The project recreated Samsung’s world in a virtual space, combining product showcases with immersive brand experiences.

The initiative featured a consistent design identity and was amplified through an omni-channel strategy, including social media, PR, gaming ambassadors, and a portal linking the event to Roblox.

Rolled out in three phases—Teasing, Milano Games Week, and Follow-up—the project positioned Samsung at the core of the gaming community, uniting physical and digital experiences in a single journey.