Milan Store Opening

ONITSUKA TIGER — Milan Store Opening

Graphic Design, Media Plan & Influencer Management

On the occasion of its new flagship store opening in Milan, Onitsuka Tiger teamed up with us to follow a series of activities related to awareness and traffic. The plan was focused on DOOH and online advertising - both banners and social media - in order to capture the selected local target at home and on the streets.

From the physical point of view, during 2 weeks, 43 sidewalks screens around the city, in center and main traffic streets, communicated the new space and invited people to visit it. The digital part of the project, instead, covered different aspects: from a dedicated landing page, which the main role was to funnel the traffic into Onitsuka Tiger’s online ecosystem, to a collaboration with influencers. Golab also created a special Instagram filter, increasing visibility and allowing followers to interact with the brand in a fun way.