
The Urban Culture Event

WELCAGE - The Urban Culture Event
Creative Direction, Social & Media Strategy, Web Development, Content Production.
Welcage, sponsored by Grandi Stazioni Retail and brought to life through a collaboration with Golab Agency, Creators Fandango Club Entertainment, and Web Stars Channel, is a free event designed to celebrate urban culture by transforming Piazza Duca d’Aosta into a vibrant hub of Milan's street culture.
This one-of-a-kind event showcased artists and performers from all backgrounds over an exhilarating week. With over 750,000 attendees and more than 77 million media impressions, Welcage provided brands with an incredible opportunity to connect with a young, dynamic audience.

TEAM CREDITS
CREATIVE DIRECTION: Giorgio Bartoli
ART DIRECTION: Camilla Ceriani
STRATEGIST DIRECTOR: Giovanni Morisi
WEB DEVELOPER: Italo Sannino
PROJECT MANAGER: Lupo Sepe
