MAX&Co.
MAX&Co. — Becoming Undone
Art direction, Production
Creative direction and spatial design of the presentation of MAX&Co. SS26 collection in collaboration with Sami Mirò, titled “Becoming Undone”, staged during Milan Fashion Week in September 2025. Conceived as an immersive journey into Sami’s creative process, the project explored the beauty of imperfection and the unfinished through a sequence of evocative spaces.
This project combined fashion presentation, spatial storytelling, and audience interaction, creating a fluid environment that celebrated Sami Miró’s deconstructed tailoring and experimental silhouettes while positioning the MAX&Co. collaboration within a bold, contemporary framework.
