OFFICINE BRERA

OFFICINE BRERA

Brand identity

For the evolution of Officine Brera in Helsinki’s historic Telakkaranta district, a brand identity was developed to bridge the gap between industrial heritage and Italian conviviality. The project marked the transition of a beloved summer concept into a permanent culinary landmark, capturing the essence of a sophisticated Milanese osteria transplanted into the raw architecture of a former brass foundry. The core concept focused on "warm industrialism", creating a dialogue between the site's rugged history and the welcoming soul of Italian hospitality.

The branding and visual direction emphasized a timeless yet contemporary aesthetic, utilizing strong typography and a refined, tactile color palette to mirror the venue’s duality. The design approach combined elegant minimalism with a sense of established character, harmonizing with the space's brick-and-metal textures. This visual identity encapsulates the lively, jazz-infused atmosphere of the venue, establishing Officine Brera as a vibrant symbol of authentic taste and social connection in the heart of the city.