SS20 Campaign “Choose Future”
NAPAPIJRI — SS20 Campaign "Choose Future"
Art Direction - Photography & Video
The SS20 campaign "Choose Future" showcases two films based on monologues meant to inspire and motivate today's generation to pursue a better future. The campaign includes print images.
The location we selected for the Wonder collection video is a dry lake bed in the Mojave Desert, a vast and uninhabited landscape. The camera follows the models while interacting with the surrealistic setup made of coloured doors representing life-changing choices.
The campaign is created and produced by Golab Agency. The Wonder film was shot in a cinematographic way. In contrast, for the Tribe film, we chose a more dynamic 16mm format, both directed by Ivan Olita.
The print campaign, shot by photographer Emman Montalvan, sees the use of split layouts, one side shows the model portrait while the other enhances the landscape. The centre is enriched by Napapijri's oversized logo, dominating the view and appearing as a strong visual focus.
CREATIVE DIRECTION: Giorgio Bartoli
DIRECTOR: Ivan Olita
PHOTOGRAPHY: Emma Montalvan
STYLING: Francesco Casarotto
MUSIC: Zak Engal
ART DIRECTION: Elisabetta Giovi
DOP: Mika Alktsan
PRODUCER: LEAH Cosgriff, Rebecca Niles
PRODUCTION: Bravo
