The campaign is created and produced by Golab Agency. The Wonder film was shot in a cinematographic way. In contrast, for the Tribe film, we chose a more dynamic 16mm format, both directed by Ivan Olita.
The print campaign, shot by photographer Emman Montalvan, sees the use of split layouts, one side shows the model portrait while the other enhances the landscape. The centre is enriched by Napapijri's oversized logo, dominating the view and appearing as a strong visual focus.