When we started managing the Opening Ceremony Instagram account the main task was to communicate a new chapter of a brand that had just closed its multi brand stores and was now focusing on its own collections and on its new e-commerce website. Everything was different from how it had been before, but the core was still the same: Fresh ideas, global community.
To keep its old customers, raise the curiosity of the potential new ones, and give visibility to the brand as a must have, we had a look at the most attractive parts of OC: unique products with a fun touch and attractive collaborations. Then, we created the strategy for the channel.
The feed was colorful, full of carousels, mixing editorial images with commercial ones and alternating with graphic content. The copy was chosen to be simple and synthetic, avoiding well known expressions and long texts. The IG stories had an important role on the project, with interactive assets, engaging the customer in a creative way.