The Poolito project was born from the need to demonstrate a commitment to those small changes in our habits that allow us to reduce our environmental impact - almost without realizing it. The brand proposes an essential range of products, like detergents, degreaser and pads with biodegradable certified packaging. Its mission is to spread a sense of responsibility, reducing the use of plastics, water and c02 emissions, according to an easy-to-use method. And ours was to give the brand an easy approach, with a playful appearance and an ironic tone of voice.
Starting from the visual identity, we worked on bold colors and on diverse characters, with different personalities, each one representing one of the products.
Thereafter, we were responsible for the brand’s website optimization, supported it photographically - giving guidelines for the shots, and designed the packaging. Currently, we manage Poolito’s Instagram account.