NAPAPIJRI — Ze-Knit Event
Art Direction - Event
In April 2018, Napapijri firstly presented during the Salone del Mobile in Milan at the #Futurehood installation. The brand launched the new “ZeKnit” collection, a cutting-edge capsule of digitally knitted urban wear.
Exploring the space and its different elements gave an understanding of “Futurehood" as a concept. On the ground floor, guests were welcomed into the intelligence area, where architects, designers, artists and thinkers shared their stance on the future of the urban environment. The focal point was the Murmur Wall and its interactive digital whispers created in collaboration with Future Cities Lab.