Ze-Knit Event

NAPAPIJRI — Ze-Knit Event

Art Direction - Event

In April 2018, Napapijri firstly presented during the Salone del Mobile in Milan at the #Futurehood installation. The brand launched the new “ZeKnit” collection, a cutting-edge capsule of digitally knitted urban wear.

Exploring the space and its different elements gave an understanding of “Futurehood" as a concept. On the ground floor, guests were welcomed into the intelligence area, where architects, designers, artists and thinkers shared their stance on the future of the urban environment. The focal point was the Murmur Wall and its interactive digital whispers created in collaboration with Future Cities Lab.

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On the upper floor, the Ze-Knit collection was dramatically showcased alongside the ethereal projection of the campaign video. The complexity of this case study reflects how we can help shape different aspects of the brand and stage spectacular events to achieve the client’s overall goal.