Superlight Event

NAPAPIJRI — Superlight Event

Art Direction - Event

Just in time for Carte Blanche in the Palais De Tokyo, Napapijri launched its Skidoo Super Light collection with a fresh entrance on Paris stage – together worked with the contemporary Argentinian artist Tomás Saraceno. His art always seeks to explore new, sustainable ways of inhabiting and sensing the environment, which works well together with Skidoo’s representing concept “No fur. No down. Just warmth.”

Offering a performative and ludic entertainment during the event opening day, a mix of French and International DJs selection were perfectly integrated in the place of culture and experimentation, as a result the event worked across multiple platforms that include large-scale installations, fashion presentation and live music performance.

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Influential, innovative and progressive, our production is reinventing a wholly eclectic and contemporary approach to fashion. Acting as a sustainable brand approach that a business can achieve financial success while delivering positive social and culturally environmental outcomes.