Skidoo Infinity
NAPAPIJRI — Skidoo Infinity
Art Direction - Video
Napapijri is an Italian brand which thrived on innovation, sustainability and design, always pursuing the unexpected journey into nature and creativity. As part of Napapijri’s move towards circularity as the leading force behind its sustainable programs, we help to present the “Skidoo Infinity” jacket by creating a concept animation video, to well express its important message of “100% recyclable, 100% circular”.
The Skidoo Infinity jacket entirely built using only one material obtained by recycled fibers, ECONYL ® Nylon 6. Thanks to their designed take-back program, the jacket will be possible to return at the end of its life-cycle, and be able to transform it into another garment. Over and over again.
