Milan Green Week
NAPAPIJRI — Milan Green Week
Art Direction
On the occasion of Milan Green Week, Golab agency designed and produced an exclusive event at Terrazza Martini to launch Napapijri latest innovative Futurewear collection.
In collaboration with three visual artists, three “Futurewear Walls” installations have been created using Airlite, a special paint capable of absorbing pollutants from the air.
TEAM CREDITS:
CREATIVE DIRECTOR: Giorgio Bartoli
STRATEGY DIRECTOR: Matteo Martignoni STRATEGY
ART DIRECTOR: Elisabetta Giovi
PROJECT MANAGER Valeria Calzolari
SOCIAL MEDIA / WALLS COORDINATOR: IDLAB
ARTISTS: Camilla Falsini, Giorgio Bartocci, Moneyless
DJs: Samuel, Lele Sacchi
