A journey into a Hyper-Zone where the lines between real and virtual are blurred in a representation that has no limits of space and time, and it is placed between city and nature, past and future. Its protagonists are global citizens projected into a surreal utopian world, made of beautiful nature scenarios and new urban contexts, full of colors, shapes and references linked to the most important elements of Heron Preston’s path.
The brand’s RE21 Digital Showroom project was based on its “best of'' and was developed in different aspects, from creative direction to web design. An emotional video that introduced the life and career of Heron, the layout of the landing page for the buyers… All the content used for the sales campaign was created by us. The highlight was the content that introduced the looks: videos that mixed real footage with 3D elements and, instead of models, had avatars representing the main role of them, walking around, dancing, wearing Heron Preston collection.