SS21 Digital Campaign
HERON PRESTON - SS21 Digital Campaign
Art Direction & Production - Photography & Video
Using typical industrial elements such as ladders, oil drums, carts and forklifts, we transformed a warehouse into a creative factory, the scenario for the shooting we realized for Heron Preston focused on the hero products of its SS21 collection.
As these photos were to be published throughout the season on the website, Instagram and in the newsletters sent out, the set design had to be varied, with different elements that helped to differentiate one image from another. The light chosen was constant, with a big contrast between background and models, to highlight the products.
