HERON PRESTON - Gentle Monster Collab Digital Campaign
Art Direction & Production - Photography
Heron Preston and Gentle Monster were about to launch their collaboration when we were commissioned to produce collateral assets for the occasion. Heron was super happy about the collection, so besides the main campaign produced by Gentle Monster, he also wanted to have special content for its own Instagram channel.
Since the profile has a very raw approach, we thought about having an industrial look & feel, with elements such as grids, steel, pipes and electric panels, serving as the background for the sunglasses. The result is balanced by the sophisticated use of lights and warm filters, marked by the distinctive style of the analogue camera.
We also asked Heron to be part of the campaign himself in a simple and interesting way: giving him a scanner to play with his own image.