Exclusive Campaign
AW LAB — Exclusive Campaign
Art Direction — Photography & Video
AW Lab is the new generation of athletes world stores, the leading Italian retailer of sneakers and sports lifestyle clothing.
It is a new collaboration with two main international sports brands - Kappa and Superga, that make the collection always fresh and up-to-date, with the exclusive shoes and a line of sports fashion apparel for AW Lab. To be aligned with AW Lab #playwithstyle character, we discover an explosion of colors that could complement each other, at the same time achieve visual balance with an aesthetic dimension.
TEAM CREDITS:
CREATIVE DIRECTOR: Giorgio Bartoli
STRATEGY DIRECTOR: Matteo Martignoni STRATEGY
ART DIRECTOR: Elisabetta Giovi
PROJECT MANAGER Valeria Calzolari
SOCIAL MEDIA / WALLS COORDINATOR: IDLAB
ARTISTS: Camilla Falsini, Giorgio Bartocci, Moneyless
DJs: Samuel, Lele Sacchi
