FW22 Digital Campaign
AWLAB Running - FW22 Digital Campaign
Art Direction & Production - Photography & Video
After the success of the SS22 campaign, AWLAB wanted to keep pushing the new performance product line by launching a new social, digital and retail campaign for the fall/winter season.
The campaign kept faithful to the positioning designed by golab for the first released and evolved by showcasing with a true cyberpunk feel the selection of footwear and apparel selection by Adidas, Asics, Hoka one one, New Balance, On, Salomon, and Under Armour.
