HERE Store Opening Campaign

AW LAB - HERE Store Opening Campaign

Art Direction - Photography & Video

HERE by Aw Lab is an innovative sportswear space for women only. This is where customers are free to create, inspire, and share while discovering new fashion trends together. A surface of 160 square meters where Aw Lab push the boundaries between community and shopping experience.

The new advertising campaign portrays an eclectic group of women (DJ, photographer, tattoo artist, stylist, makeup artist) focussing on their authentic style and personality. The elegant black and white treatment aim to provide a sense of unity to a wide range of characters.